Founded in 1999, Alife was established as a multi-faceted, lifestyle-driven company based in downtown New York City. It was designed to showcase, elevate, and perpetuate the culture from which it was born, serving as a curator of the downtown experience for an international audience.
Alife did not seek to reinvent the wheel, but to reinterpret it through a juxtaposition of nonconformity and traditional American aesthetics. This vision was applied across all strategic directives: from curating art exhibitions and producing original editorial content to architecting pioneering retail concepts and top-tier brand collaborations.
In 2001, I co-founded the Alife Rivington Club, widely recognized as the world’s premiere sneaker boutique. Designed with the prestige of an Ivy League club, A.R.C. effectively institutionalized sneaker culture, transforming retail into a high-retention destination that successfully translated subcultural influence into sustainable brand equity.