PRIVATE PROPERTYDirective: Conceptualize a high-visibility intervention for sustainable furniture manufacturer UHURU during NYC Design Week. Objective: Challenge boundaries between luxury design and street subculture by repurposing the concept of "vandalism" into a handcrafted furniture collection.
Strategy: Orchestrated a strategic juxtaposition between high-end archival furniture and the "lawlessness" of the downtown graffiti scene. By brokering exclusive access to influential figures—including Earsnot (IRAK), KR (KRINK), and JIM JOE—the project transitioned the perception of "destroyed property" into prestigious "private property". Integrating specialized Red Hook manufacturing with raw street aesthetics created a narrative-driven collision that secured extensive global media coverage across design and lifestyle sectors.