CIAO SLICE SHOP Directive: Conceptualize a contemporary hospitality brand identity that balances sophisitication and timelessness with the cultural accessibility of a traditional "Pizza Slice" shop. The goal was to build a brand voice and visual language strong enough to endure beyond the product itself. Strategy: Developed an end-to-end Corporate Design manual including core purpose, mission, and positioning. Architected a modular identity system capitalizing on heritage typography and a classic aesthetic to ground the brand—ranging from premium packaging and specialized uniform programs—ensuring a unified, culturally resonant "DNA" across every physical and digital touchpoint.